Privacy Policy

1. Who we are

Activ8 Mktg Ltd is a marketing consultancy providing strategic and practical marketing services to businesses.

For the purposes of UK data protection law, Activ8 Mktg Ltd is the data controller responsible for the personal information covered by this Privacy Policy.

Activ8 Mktg Ltd
Registered in England and Wales
Email: hello@activ8mktg.com

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the email address above.

2. The information we may collect

Depending on how you interact with Activ8 Mktg, we may collect and process information including:

• your name
• business or company name
• job title
• email address
• telephone number
• information you provide through website enquiry or contact forms
• information you provide during emails, telephone calls, meetings or other business conversations
• information relating to services you enquire about or purchase
• billing, invoicing and transaction information
• correspondence and communications with us
• information about how you use our website, where analytics or similar technologies are enabled
• technical information such as browser type, device type, IP address and website usage information where collected by our website or service providers

We only collect information that is reasonably necessary for running the business, responding to enquiries, providing our services and improving the website and customer experience.

3. How we collect your information

We may collect personal information:

• when you contact us through the website
• when you email or telephone us
• when you enquire about our services
• when you become a client
• during meetings and business conversations
• when you subscribe to marketing communications, where applicable
• automatically through website technologies such as cookies and analytics, where permitted
• from publicly available business sources, such as company websites, professional networking platforms or Companies House, where appropriate and lawful
• through referrals or introductions from other businesses or contacts

Where we obtain personal information from another source, we will handle it in accordance with applicable data protection law.

4. How we use your information

We may use personal information to:

• respond to enquiries
• discuss potential marketing projects or services
• prepare proposals and quotations
• enter into and manage client relationships
• deliver marketing consultancy and related services
• communicate with clients and prospective clients
• manage projects and client accounts
• issue invoices and maintain financial records
• provide customer support
• improve our website and services
• understand how visitors use our website
• maintain the security and operation of our website and systems
• send relevant marketing communications where permitted by law
• meet our legal, accounting and regulatory obligations
• establish, exercise or defend legal claims where necessary

We will not sell your personal information.

5. Our lawful bases for using personal information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

Where processing is necessary to provide services you have requested, take steps before entering into a contract, or fulfil our contractual obligations to you.

Legitimate interests

Where processing is necessary for the legitimate interests of Activ8 Mktg or another party and those interests are not overridden by your rights and interests.

These legitimate interests may include:

• responding to business enquiries
• managing client and prospective client relationships
• operating and improving our business
• protecting our business and website
• understanding the effectiveness of our marketing
• communicating appropriately with existing or prospective business contacts

Consent

Where you have actively consented to a particular use of your information.

Where we rely on consent, you can withdraw it at any time.

Legal obligation

Where processing is necessary for us to comply with a legal or regulatory obligation.

6. Marketing communications

We may occasionally send relevant information about Activ8 Mktg, our services, marketing insights or other information that we believe may be useful to you where we have an appropriate lawful basis to do so.

Where consent is required, we will obtain it before sending marketing communications.

You can ask us to stop sending marketing communications at any time by:

• using the unsubscribe option provided in an email, where available; or
• contacting us at hello@activ8mktg.com

Stopping marketing communications will not prevent us from sending service-related communications where these are necessary for an existing client relationship.

7. Who we may share your information with

We do not sell or rent personal information.

We may share personal information with trusted service providers where this is necessary to operate Activ8 Mktg or provide our services.

These may include providers of:

• website hosting and infrastructure
• email and communications
• customer relationship management systems
• cloud storage and document management
• analytics
• accounting and bookkeeping
• payment processing
• marketing and automation technology
• IT and technical support
• professional services such as accountants, legal advisers or insurers

We may also disclose information where required by law or where reasonably necessary to protect our legal rights.

Where third parties process personal information on our behalf, we expect them to protect that information appropriately and use it only for the relevant purpose.

8. International data transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.

Depending on the destination and provider, these safeguards may include UK adequacy regulations or approved contractual safeguards.

You can contact us if you would like further information about safeguards relating to international transfers of your personal information.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and contractual requirements.

Retention periods vary depending on the type of information and our relationship with you.

For example:

• enquiry information may be retained for a reasonable period so that we can follow up and maintain appropriate business records
• client records may be retained for the duration of the client relationship and afterwards where necessary for legal, contractual, tax or accounting purposes
• financial and transaction records may be retained for the period required by applicable law
• marketing information may be retained until you unsubscribe or object to its use, subject to maintaining a minimal suppression record where necessary to ensure we respect your preference

When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information from:

• unauthorised access
• accidental loss
• misuse
• alteration
• disclosure
• destruction

Access to personal information is limited to people and service providers who reasonably need it for legitimate business purposes.

However, no internet-based system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information transmitted electronically.

11. Cookies and website analytics

Our website may use cookies and similar technologies to operate correctly, understand website usage and improve visitor experience.

Some cookies are essential for the website to function. Other cookies, including certain analytics or marketing cookies, will only be used where permitted and, where required, after you have provided consent.

More information about the cookies used on this website and how you can manage your preferences can be found in our separate Cookie Policy.

12. Your data protection rights

Depending on the circumstances and the lawful basis we rely upon, UK data protection law gives you a number of rights in relation to your personal information.

These may include the right to:

• request access to the personal information we hold about you
• ask us to correct inaccurate or incomplete information
• ask us to delete your personal information in certain circumstances
• ask us to restrict how your information is used in certain circumstances
• object to certain uses of your personal information
• request transfer of certain information to you or another organisation where applicable
• withdraw consent at any time where we rely on consent

Your right to object

You have the right to object to the use of your personal information for direct marketing at any time.

You may also have the right to object where we process your information on the basis of legitimate interests.

To exercise any of these rights, please contact:

hello@activ8mktg.com

We may need to verify your identity before responding to certain requests.

13. Automated decision-making and AI

Activ8 Mktg may use artificial intelligence and automation tools as part of its business and marketing processes.

However, we do not use solely automated decision-making that produces legal or similarly significant effects on individuals.

Where third-party AI or automation services are used to process personal information, we will take reasonable steps to ensure that the information is handled appropriately and in accordance with applicable data protection requirements.

14. Links to other websites

Our website may contain links to third-party websites.

Activ8 Mktg is not responsible for the privacy practices, security or content of external websites. We recommend reviewing the privacy policy of any third-party website you visit.

15. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have the opportunity to investigate and respond.

Email:

hello@activ8mktg.com

You also have the right to complain to the UK supervisory authority for data protection, the Information Commissioner's Office (ICO).

Information Commissioner's Office

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations.

The latest version will always be published on this page and the Last updated date at the top of the policy should be changed whenever the policy is materially revised.