Fractional marketing leadership

Fractional Head of Marketing for Growing SMEs

Senior marketing leadership for the stage when your business needs ownership and direction, but a full-time Head of Marketing isn’t yet the right fit.

Talk to Activ8

In simple terms

A senior marketing lead, for the time and scope your business needs.

A Fractional Head of Marketing gives your business experienced senior marketing leadership without the cost of employing someone full-time. Working as part of your leadership team for an agreed amount of time each month, Activ8 helps you set the direction, focus on the right priorities and keep your marketing moving forward.

Growing SMEs without senior marketing leadership
Founders carrying too many marketing decisions
Businesses with a team or agencies needing direction
Teams preparing for their next stage of growth

You might need a Fractional Head of Marketing if…

Your business is growing, but marketing still sits mainly with you or your leadership team.
You are using freelancers, agencies or an internal team, but nobody is setting the overall direction.
You are investing in marketing activity but are not confident which channels deserve your time and budget.
You need senior marketing expertise, but a full-time Head of Marketing does not yet make commercial sense.
Marketing has reached the point where it needs clearer ownership, planning and accountability.

Bring clarity and ownership to your marketing

Instead of marketing competing for your attention alongside everything else you need to run, you’ll have someone senior taking ownership of the plan, helping decide where to invest and making sure campaigns, suppliers and activity stay focused on the priorities that matter to your business.

Strategic planning
Channel prioritisation
Campaign oversight
Reporting and accountability

Leadership that connects the moving parts

Marketing works better when someone is looking across the whole picture. Your internal team, freelancers, specialist suppliers and agencies can work towards the same commercial priorities, with clearer briefs, better coordination and someone senior keeping everything on track.

Team and agency management
Briefing and review
Budget thinking
Decision support

More than advice

A fractional role can include practical implementation support as well as leadership. You won’t simply receive a long list of recommendations and be left to work out what happens next. Activ8 can help turn the strategy into action and make sure the work gets done.

Practical implementation
Campaign planning
KPI frameworks
Regular progress reviews

Senior marketing experience, without the full-time hire

You don’t need to build a full senior marketing function to access experienced leadership. Activ8 is led by Melissa Chapman, a senior marketer with more than 25 years’ experience across B2B and B2C marketing, including eight years as Head of Global Marketing. Having led international marketing teams and managed multi-million-pound marketing budgets, Mel brings genuine senior-level experience to growing businesses that need strategic direction and practical support.

25+ Years’ Marketing Experience
Former Head of Global Marketing
MBA & CIM Diploma in AI Marketing
Strategic + Hands-On Support

Clear direction and progress

Marketing that feels under control

With the right senior support in place, you’ll know what your marketing is trying to achieve, where your time and budget are being focused and what needs to happen next. Your team and suppliers have clearer direction, activity is measured against agreed priorities, and marketing stops being another thing sitting on your to-do list.

A practical next step

Good marketing needs a clear owner.

If your marketing needs clearer direction, stronger leadership or simply someone experienced to take ownership, start a conversation with Activ8.