Marketing still sits with you.
You're spending too much time making marketing decisions when you should be running the business.
Fractional marketing leadership
Fractional Head of Marketing for Growing SMEs
Senior marketing leadership for the stage when your business needs ownership and direction, but a full-time Head of Marketing isn’t yet the right fit.
Talk to Activ8Senior marketing leadership, without the full-time hire.
A Fractional Head of Marketing works as part of your business for an agreed amount of time each month, bringing senior direction and ownership to your marketing without the commitment of employing someone full-time.
A Fractional Head of Marketing could be right for you if:
You have people doing the work, but nobody leading it.
You may have employees, freelancers or agencies, but no one setting the overall direction.
You're investing in marketing but need more clarity.
You want to know where your time and budget should go and what your marketing is there to achieve.
Your business is growing.
You need senior marketing capability, but a full-time Head of Marketing doesn't yet make commercial sense.
What senior marketing support looks like in practice
The exact scope depends on what your business needs. Activ8 can take ownership of the marketing plan, help decide where time and budget should be focused, coordinate your team and suppliers, oversee campaigns and make sure activity is measured against the priorities that matter.
Direction
Strategy, priorities and planning.
Leadership
Teams, freelancers, agencies and suppliers.
Delivery
Campaign oversight and practical implementation where needed.
Measurement
Clear priorities, reporting and next steps.
Led by Melissa Chapman, with 25+ years' marketing experience, including senior global marketing leadership, supported by an MBA and CIM Diploma in AI Marketing. About Melissa
Marketing that feels under control.
You'll know what your marketing is trying to achieve, where your time and budget are being focused and what needs to happen next.
If your marketing needs clearer direction and someone experienced to take ownership, let's talk.
Start a conversation