About Activ8 Mktg
Marketing works best when it understands the business behind it. Activ8 Mktg combines senior marketing experience with practical, hands-on support to help growing businesses make clearer decisions, focus on what matters and move forward with confidence.
No jargon. No smoke and mirrors. No marketing activity simply for the sake of being busy. Just clear thinking, honest advice and work that has a reason behind it.
The person behind Activ8
Melissa Chapman founded Activ8 Mktg after more than 25 years in marketing across B2B, B2C and D2C businesses. Her experience includes senior global marketing leadership, international teams and campaigns, and responsibility for marketing budgets of more than £2m where relevant.
That background brings a commercial perspective as well as marketing expertise: understanding the priorities, asking useful questions and joining strategic thinking to practical implementation. Based in Tunbridge Wells, Kent, Activ8 works with ambitious businesses across Kent, London, the South East and throughout the UK.
Experience in numbers
Selected achievements from Melissa Chapman's previous senior in-house marketing career; not Activ8 client results.
Three connected perspectives
Marketing experience
Melissa's foundation in International Business and marketing developed through B2B, B2C and D2C roles, including senior global marketing leadership.
What this means for youMarketing decisions grounded in experience, customer understanding and commercial reality — not simply the latest tactic.
BA (Hons) International Business with Spanish · 2:1
Commercial thinking
An MBA strengthens the commercial perspective Melissa brings to business objectives, customers, growth, investment, operational priorities, resources and return.
What this means for youMarketing that makes sense for the business as a whole, rather than activity carried out in isolation.
MBA · Merit · The Open University · 2024
AI + innovation
Current AI marketing capability complements established judgement across automation, changing search behaviour, emerging tools and how customers discover businesses.
What this means for youMarketing that evolves with the environment, using AI and new tools where they genuinely improve the work.
CIM Diploma in AI Marketing · Distinction · 2024
Proven marketing experience, commercial perspective and current AI expertise — brought together around your business.
How Activ8 works
No jargon. No vanity metrics. No unnecessary complexity.
No jargon, unnecessary complexity or recommending marketing activity simply because it is fashionable or easy to sell.
Activ8 works with the business, understands its people, priorities and commercial reality, and becomes part of the team where appropriate.
Activ8 combines proven marketing experience with new tools, technology and AI where they genuinely improve the work.
Why Activ8 Mktg?
Activ8 sits in the space between the two.
Access experienced strategic marketing thinking without necessarily recruiting a senior full-time marketer.
Activ8 does not simply recommend what should happen. Where required, Activ8 can help make it happen.
Support is shaped around your objectives, priorities and budget rather than forcing you into convenient off-the-shelf packages.
A note from Melissa
“I started Activ8 because I'd seen too many businesses spending money on marketing without really knowing why they were doing it. I wanted to offer something different: experienced marketing support that's honest, practical and genuinely invested in the business.”
Melissa ChapmanFounder, Activ8 Mktg
A practical next step
